Creative Co-Op
Marketing
catalog design | design team management | project management | promotional email design | brand guidelines | product photo editing
A major facet of my job with Creative Co-Op included the production of their wholesale catalogs twice a year. Some catalogs were only 48 pages long, some were beyond 700! I managed the production of the catalogs, which included directing a team of up to five designers, editing hundreds of product photos, establishing brand guidelines for the collateral, communicating with various silos within the company to verify information and edit content, negotiations on pricing, deadlines, and capacities with the print vendors, and overseeing the national distribution of all print materials.
In addition those major undertakings, I also designed the company’s promotional emails, informational materials for the national sales team, promotional graphics for the sales team to utilize, and social media graphics.
See more of my Product Design work for Creative Co-Op here.
See more of my Illustration work for Creative Co-Op here.
The annual Traditions catalog featured all the holiday products and usually came in around 350 pages. Not only did we lay out all of those pages, we also edited ALL of the product photography! Behind the scenes that also included unloading containers of samples shipped from overseas, unpacking and organizing them, and occasionally helping style the shoots.
Creative Co-Op's Home Decor catalog came out twice a year, and during my tenure went from under 500 pages to over 700 pages! I managed the production of these, as well as the team of graphic designers, working beside them to produce multiple catalogs during a dizzying eight week period each time. We were also responsible for editing hundreds of new product photos taken in-house each season.
The Embellish catalogs came out twice a year and began just as jewelry, but soon moved on to encompass clothing, accessories, leather goods, and more. These averaged around 120 pages and I often handled their production myself.
Print and digital ads
Website header
Email newsletter and landing page
Creative Co-Op home page
I produced many of the annual guidebooks presented to the national sales team at the end-of-year sales meeting, when the biggest product launch occurred before the winter trade shows opened to the buying public. These introduced the sales team to the new product lines, highlighted special features or manufacturing information, and quizzed them on their knowledge. They were often used throughout the year after as handy reference points.