MiaDonna
creative direction | graphic design | copywriting | project management | photoshoot direction & styling | email channel ownership
It’s a dream to market a beautiful and sustainable product like lab-grown diamonds and gemstones that give back to the people and planet. Here are a few of the campaigns I’ve directed that have proven to be eye-catching and successful (often bringing in some of the highest CTRs and conversions of their year).
BARBIECORE
To capitalize on the movie of the summer, we ran the Barbiecore campaign, highlighting rings and other fine jewelry handcrafted with lab-grown pink sapphires. The bright, candy-colored pink was an intensified version from the more subdued brand standards to really make the graphics pop. The campaign was promoted via email, paid and organic ads, SMS, and social media posts.
Work includes: creative direction, photo styling, graphic design, copywriting, project management.
ARTISAN COLLECTION
Work on this multimedia collection launch included creative direction, project management, copywriting, and graphic design.
LUXEY CHARMS
Launching near St. Patrick's Day, I designed a campaign that brought cocktail rings front and center for any time of day. The bright colors and sparkling gems led this campaign—initiated on social media advertising and email campaigns—to be a huge success, generating some of the highest engagement numbers of the year.
Work includes: Creative direction, copywriting, photoshoot styling, and graphic design.
PINTEREST
We are constantly adding new content to Pinterest, where we have a highly engaged audience that's often planning on becoming engaged in the near future. We're fortunate to have excellent in-house photography that does the bulk of the work when selling sustainable fine jewelry.
Work includes: Copywriting, graphic design, asset selection, asset management.